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IAIA
INDIAN HAND-CRAFTED 
HIGH-JEWELRY BRAND IDENTITY
ART DIRECTION
DESIGN
ANIMATION

FREELANCE
MONTREAL, CAN
2025 IAIA is an Indian fine jewelry brand. Its meticulously hand-crafted pieces are produced in Jaipur by careful, attentive, experienced people.

These artisans are a central part to the company’s values, thus inspiring some of the brand’s core design features: our solid chain of production is represented by intertwining, circular shapes made of their names.

These foundational graphic shapes & patterns are inspired by indian architectural details, identified in the process by Arianna, IAIA’s passionate founder.


















DESIGN JULIA QUESNEL WELCH PHOTOGRAPHY LINA ZANGERS ART DIRECTIONRADHIKA SOMAIA, JULIA QUESNEL WELCH 2D ANIMATIONJULIA QUESNEL WELCH 3D ANIMATIONFLORENCE LEVASSEUR CLIENT ARIANNA CALABRESE
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