FREELANCE
MTL, CAN
WINTER 2020 La Florida is a restaurant and listening bar located in an industrial area of Montreal.
In this isolated bubble of felt and tinted glass, you’ll encounter lively and warm staff preparing sunset coloured drinks. Its visual identity is based on the bar’s architectural plans: the rounded counter bar is an important element of the facility around which guests joyfully interact from sunset to sunrise. It’s used as a grid to build a custom set of illustrations and a display font for the bar’s wordmark.
CLIENTLA FLORIDA CREATIVE DIRECTIONSTUDIO BARBEAU DESROSIERS, JULIA WELCH ART DIRECTION & GRAPHIC DESIGNJULIA WELCH PHOTOGRAPHYFRED TOUGAS