Julia Welch     ArchiveShop








































FEELD
DATING APP REBRAND BRAND IDENTITY
ART DIRECTION

IN-HOUSE
NY, USA
2023 
Feeld, a sex positive dating app, centers its brand vision around the concepts of exploration, curiosity and joy.  
All participants of this hugely collaborative project are active Feeld community members, talent and creators alike.










CREATIVE DIRECTIONFEELD & MADETHOUGHT STUDIO DESIGN & ART DIRECTIONNYOMI WARREN, JULIA WELCH, STUDIO MADETHOUGHT MOTION DESIGNMARTY TZONEV, STUDIO MADETHOUGHT FILMHARRY BOWLEY PRODUCTIONDANIELLE GURLEY PHOTOGRAPHYMOLLY MATALON TYPOGRAPHYCHARLOTTE ROHDE    









































TWO AUTHENTICATORS
LUXURY HANDBAG AUTHENTICATORS BRAND IDENTITY
ART DIRECTION

TUX CREATIVE HOUSE
MTL, CAN
SPRING 2022

Two Authenticators (2A) is a team of two professional vintage luxury authenticators who “obsessively” inspect premium vintage luxury bags for resale. Their brand identity reflects the team’s deep interest in superior crafstmanship.







CREATIVE DIRECTIONCATH LAPORTE, RENÉ CHARLES ARSENEAU ART DIRECTION & GRAPHIC DESIGNJULIA WELCH WEB CONCEPTION AND DESIGNLOUIS PAQUET COPYWRITINGANNA CLARINGBOULD, EMILY WILKINSON 3D PRODUCTIONALEXIS QUESNEL MOTION DESIGNFÉLIX ARSENAULT WEB DEVELOPMENTMICHAËL GARCIA GRAPHIC PRODUCTRAFIK ANDRAOS CLIENT PARTNERMARIE-LAURENCE CHOINIÈRE PRODUCTIONJULIANE LE POUÉZARD PHOTOGRAPHYSAMUEL PASQUIER COSTUME DESIGNMARIANNE DUBREUIL SET DESIGNEVELYNE MORIN MUAVALERIA AMIROVA 











































LA FLORIDA
SPEAKEASYBRAND IDENTITY
ART DIRECTION

FREELANCE
MTL, CAN
WINTER 2020
La Florida is a restaurant and listening bar located in an industrial area of Montreal. In this isolated bubble of felt and tinted glass, you’ll encounter lively and warm staff preparing sunset coloured drinks. Its visual identity is based on the bar’s architectural plans: the rounded counter bar is an important element of the facility around which guests joyfully interact from sunset to sunrise. It’s used as a grid to build a custom set of illustrations and a display font for the bar’s wordmark.









CLIENTLA FLORIDA CREATIVE DIRECTIONSTUDIO BARBEAU DESROSIERS, JULIA WELCH ART DIRECTION & GRAPHIC DESIGNJULIA WELCH PHOTOGRAPHYFRED TOUGAS










































BROUILLON
WINE BAR

BRAND IDENTITY
ART DIRECTION
ANIMATION

TUX CREATIVE HOUSE
MTL, CAN
SUMMER 2020

Brouillon is a coffee shop and wine bar, located on the main floor of a creative agency. It’s open for the public to use as a space to create and exchange, thus named “Brouillon”, the french word for “rough draft”. Its brand identity is centered around one simple device: torn paper, the official medium of spontaneous inspiration.









CREATIVE DIRECTIONSIMON CHÉNIER-GAUVREAU, CATH LAPORTE ART DIRECTIONJULIA WELCH DESIGNJULIA WELCH, LOCHLAN DOYLE WEB DESIGNLOUIS PAQUET COPYWRITINGJOSH LESSARD PHOTOGRAPHYALEX LESAGE INFOGRAPHYRAFIK ANDRAOS, MATEUSZ MARKIEWICZ











































EDIT
KETAMINE ASSITED THERAPY POUROGRAM
LOGO DESIGN
GRAPHIC DESIGN

TUX CREATIVE HOUSE
MONTREAL, CAN
SUMMER 2022

Edit is a revolutionary medically adaptive approach combining an FDA-approved, physician-prescribed, at-home ketamine program with integrated VR group therapy. TUX was asked to embark on Edit’s nascent journey in two dimensions: developing IRL visual branding and identity and constructing EDIT’s first VR space for therapy where patients can heal trauma and build a new inner narrative.











CREATIVE DIRECTIONRENÉ CHARLES ARSENEAU, LOUIS PAQUET 3D PRODUCTIONJEAN-MICHEL SIMARD, ALEXIS QUESNEL COPYWRITINGJAN SAJKOWSKI DESIGNJULIA WELCH, LOCHLAN DOYLE WEB DESIGNLOUIS PAQUET FRONT-END DEVELOPMENTMICHAËL GARCIA BACK-END DEVELOPMENTLUC LAPIERRE STRATEGYMELISSA TUCKER-GAGNÉ CLIENT PARTNERMARIE-LAURENCE CHOINIÈRE 3D/VR CONSULTINGROBERT ALEXANDRE QUINN MUSIC AND SOUND DESIGNSUPERSANT GRAPHIC PRODUCTIONTANYA MACHADO











































MANSFIELD
LUXURY CONDOS BRAND IDENTITY
ART DIRECTION

TUX CREATIVE HOUSE
MONTREAL, CAN
SPRING 2020 The Mansfield luxury apartments were built in an iconic landmark building in Montreal formerly known as the Loew’s theater. This brand identity aims to convey the facility’s historical heritage. Shapes were pulled from the theatre’s original architectural details - grand archways and carved ornements out of many - to inspire not only the graphic elements of the brand, but the choice of font which is used to construct the word-mark and the general typographic system as well.  












CREATIVE DIRECTORCHARLENE SEPENTZIS GRAPHIC DESIGNERSJULIA QUESNEL WELCH, CLAUDIE GRENIER-CÔTÉ COPYWRITERSANTOINE CAYOUETTE, ELYSE NOËL DE TILLY GRAPHIC ARTISTSRAFIK ANDRAOS, MATEUSZ MARKIEWICZ 3D ARTISTSÉLOÏSE VINET-CHARLAND, MAXIME ROZ, JEAN-MICHEL SIMARD MOTION DESIGNERLOCHLAN DOYLE PHOTOGRAPHERVINCENT CASTONGUAY COLORISATIONASTRID TESSIER 










































MITSHUAP
ALBUM DESIGN FOR ARTIST KANEN
GRAPHIC DESIGN
ART DIRECTION

FREELANCE
MONTREAL, CAN
SPRING 2023Kanen is a singer-songwriter from the Innu community of Uashat mak Mani-Utenam on the North Shore. In spring 2023, Kanen released her debut album Mitshuap, with a rawer indie-rock musicality. I was commissioned to design and art direct the album’s visual identity.










CLIENTNIKAMOWIN LABEL (KANEN) CREATIVE DIRECTIONPRODUCTIONS JUSTE DU FEU ART DIRECTIONLEA DUMOULIN, JASMINE LEBEL, JULIA QUESNEL WELCH GRAPHIC DESIGNJULIA WELCH










































SMVC
INTERNATIONAL WINE CONTESST

BRAND IDENTITY
ANIMATION
ART DIRECTION

TUX CREATIVE HOUSE
MONTREAL, CAN
SPRING 2021 Selections Mondiales des Vins Canada is one of the most esteemed international wine competitions in the world and the largest in North America. In the context of a product constantly evolving, we were aiming to induce to the contest’s visual identity a spirit of timeless modernity.
 

















CREATIVE DIRECTIONSIMON CHÉNIER-GAUVREAU GRAPHIC DESIGN & ART DIRECTIONJULIA WELCH MOTION DESIGNFÉLIX ARSENAULT & JULIA WELCH 3D DESIGNJEAN-MICHEL SIMARD PHOTOGRAPHYLIAN BENOIT & VINCENT CASTONGUAY INFOGRAPHYRAFIK ANDRAOS CLIENT PARTNERSHIPÈVE-MARIE BOUTET 
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